Ébène Pilates Partnership and Social media standards

You are the brand , even when you’re off the schedule.

At Ébène, social media is not just marketing.

Every instructor contributes to how the studio is perceived , online and in person.

Our Branding

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    The Ebene Energy

    We do not rush.
    We do not shout.
    We do not over-perform.

    We guide.

  • Voice & Language Standards

    Voice & Language Standards

    We never center aesthetic transformation and weight loss.

    We center empowerment, embodiment, and cue for ability, not appearance.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Studio Ambiance Standards

    The studio is a safe haven where people come to seek an elevated experience .


    Curated. Clean. Calm.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Aesthetic & Personal Presentation

    We embody a quiet and approchable look with elevated tones.

    We are not trend-chasing athleisure chaos.

Community

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Judgment Free Pilates

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Elevated Experience

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Community · Judgment Free Pilates · Elevated Experience ·

SOCIAL MEDIA GUIDE

1. Posting Guidelines

If posting studio-related content:

  • Tag @EbenePilates. Collaborations are optional

  • Use approved hashtags (if applicable)

  • Maintain brand-aligned visuals (clean, minimal, neutral tones preferred)

  • Do not post messy backgrounds or cluttered studio shots

Before posting, ask:
Does this feel like Ébène?

2. Personal Accounts

You are allowed to have your own fitness identity, it is even encouraged!

When you associate yourself with Ébène, alignment matters.

If you:

  • Teach at other studios

  • Offer private sessions

  • Partner with brands

You must:

  • Avoid conflict of interest as much as possible

  • Not solicit Ébène clients privately

Transparency protects everyone.

3. Speaking About the Studio Publicly

In interviews, podcasts, or public conversations:

You represent:

  • A wellness brand

  • An inclusive Pilates space

Avoid:

  • Discussing internal matters

  • Sharing client information

  • Public complaints about scheduling or policies

  • Casual negative commentary

Concerns are addressed internally.s

What are clients saying about us on social media

  • Ebene Pilates truly feels like home. Every experience has been rooted in love, community, and intention. The space is so welcoming and supportive—it’s more than just a workout, it’s a place to flow, reset, and feel poured into

    — Current Customer

  • "This studio is stunning and so welcoming! Everything is well kept and I felt so at home. Come here if you are looking for peace, sisterhood and a great session"

    —Current Customer

  • ''The studio is so pretty and well kept. It is clean and so cute! The reformer machines were great as well!''

    —Current Customer